Marketing experts can explain that the above the line (ATL) marketing refers to mass media advertising efforts that target a broad audience through channels like TV, radio, etc. In contrast, below the line (BTL) marketing involves more targeted and personalized approaches, including direct mail, email marketing, etc. You can use this set to depict the segments that constitute the ATL and BTL of the marketing funnel. You can also illustrate the reasons for using the ATL and BTL promotions.