Business leaders and lead strategists can capitalize on this deck to showcase the key activities performed during competitor orientation. Marketing heads can illustrate the role of this approach in helping their teams implement competitor-driven pricing strategies. You can depict ways/methods to maintain a balance between focusing on competitors and prioritizing customer needs. Moreover, you can shed light on the position of the company, i.e., Performers, Ideal Position, Competitors, and Worst Position, based on competitive and performance orientation.