C-suite executives, senior managers, and business consultants can use this set to illustrate the internal and external factors that influence their organization’s culture. You can also highlight the key components, i.e., Beliefs, Values, Rituals, and Customs, that make up the culture. You can explain how physical culture includes tangible elements such as clothing, decorative art, tools, etc., and non-physical culture involves intangible aspects like religion, attitudes, etc.