Customer success managers can add meaning to content about the key factors contributing to the decline in customer base. Sales heads can use these icons to complement content pertaining to the reasons for declining demand for a product. Financial heads can complement information about the causes and implications of market fluctuations, factors that lead to a downfall in the stock market, and more. Environmentalists and educators can focus their audience's attention on the information about actionable steps individuals can take to reduce their carbon footprint.