Download our intuitive Decoy Effect PPT template to represent the sales concept used to direct customers towards the product that firms actually want to sell by using decoy products.
Intrigue your viewers with our high-quality Decoy Effect PowerPoint template! Download it to explain the phenomenon in which customers alter their preferences between two products that are similar in value when presented with a third inferior product.
Marketing and sales managers can utilize these impressive PowerPoint slides to explain how to impact the purchasing decision of customers by inserting a decoy option between two already available options. You can also describe how the customer's psychology works in the decoy effect phenomenon.