Sales heads can include these icons in their slides alongside text about the promotional offers and deals on their merchandise and products. Brand managers can use this icon set to contextualize content about examples of effective seasonal discount campaigns that have helped businesses boost sales. Psychologists can add meaning to content about how discounts create a sense of urgency in customers’ minds and affect their decision-making. You can also augment the meaning of information about the challenges and benefits of using discounts as part of a loyalty program.