Business leaders and senior managers can utilize this PPT to visualize employees' responses to the introduction of new policies or organizational change implementations. Marketing managers can explain how this framework aids in comprehending customers' emotional reactions to changes, i.e., the launch of a new product, a shift in marketing strategy, etc. Mental health experts and psychologists can shed light on the five stages of the grief cycle and how they signify the emotions and feelings people undergo while experiencing mishappenings or challenging life changes.