Sales and marketing heads will find this deck useful for showcasing the activities and tasks performed to generate concrete leads. You can illustrate the stages of the new lead generation cycle. Throw light on the categorization of prospects at various phases of the lead nurturing funnel. You can visualize the levels of the lead generation maturity model. You can explain how this process constitutes the first step in the sales funnel and aims to capture interest and gather contact information of prospects for future engagement.