Marketing managers can include this deck in their monthly review or client presentations to showcase the performance of a specific marketing initiative or campaign, shedding light on cost-revenue analysis, revenue by channel grouping, Return on Advertising Spend (ROAS), etc. Social media managers can depict the effectiveness of their social media marketing campaign by highlighting key metrics, such as ad cost, clicks, impressions, click through rate (CTR), conversion rate, cost per click, etc.