Entrepreneurs can showcase to potential investors their ventures’ capabilities to address existing market gaps and turn unmet needs into opportunities for innovation and growth. Business consultants can use this set to illustrate unmet customer needs and innovation avenues in emerging markets. Analysts can communicate with clients about the identified gaps and scope of improvement in their strategic planning and operations. Sales heads can use this deck to display opportunities to reach new demographics or markets and the gaps where competitors fall short of meeting customers’ needs.