Media professionals can explain that paid media refers to promotional content a company pays for, owned media includes content controlled by the company, and earned media consists of organic publicity gained through word-of-mouth. Digital marketing experts can depict how, by leveraging this approach, markets can optimize their lead generation efforts. You can illustrate the key components and objectives of the PESO framework. Shed light on different forms of content that can be owned, earned, and paid for by media channels/partners.