Showcase the differences between the Point of Parity and Point of Difference in a comprehensible manner using our presentation template for MS PowerPoint and Google Slides.
Leverage our Point of Parity and Point of Difference presentation template for MS PowerPoint and Google Slides to describe the marketing concepts used to analyze and position products or brands in the minds of consumers.
Marketing experts can make the best use of our slides to explain that point of parity refers to the attributes and features that a brand/product must have to be seen as a legitimate player in a particular market. In contrast, a point of difference represents the unique and distinctive attributes or benefits that make a product/brand stand out and be perceived as superior or different in some meaningful way. You can also depict how these two concepts differ in terms of definition, purpose, importance, and marketing strategy.