Customer success managers can use this set to demonstrate the importance of online shopping, how to enhance the customer experience during each touchpoint, etc. Marketing heads can illustrate the strategies for building long-term relationships and repeat business. Digital media managers can shed light on the impact of social media on purchase behaviors. Technology experts can explain the role of technology, like augmented reality, virtual try-ons, and real-time personalized recommendations, in shaping the retail landscape. Customer support managers can highlight the generational differences in shopping preferences and habits and present tips to handle online shoppers’ queries.