Customer success managers and sales heads can utilize this deck to explain to the audience the differences between traditional and social CRM (SCRM). You can illustrate the process of transitioning CRM into SCRM. This PPT can be leveraged to depict the keys to unlock SCRM. Shed light on the process flow, objectives, and functions of SCRM. Moreover, you can demonstrate the continuum of SCRM in an aesthetically pleasing manner.