Business and user behavior experts will find this deck helpful in explaining how personas improve marketing, sales, product development, and customer service. Product managers can also use the brilliant deck to depict the role of user persons in identifying user needs, pain points, and desired features. You can also shed light on the purpose, key elements, and considerations of user personas and how they differ from buyer personas and audience segments. You can visualize different types of user persons, tools and steps for creating them, tips for keeping personas accurate and relevant, etc.