Business leaders and coaches can use this deck to add meaning to text about the strategies for differentiating a brand or product from competitors in a saturated market. Sales and marketing managers can make the most of this icon set to support content regarding the uniqueness and competitiveness of the brand’s products and services, the impact of competitor pricing on your business strategy and market positioning, etc. You can also visually strengthen text about how to gather and use competitive intelligence to predict and counter competitors' actions.