R&D managers can increase the impact of content regarding key aspects and elements of an effective R&D strategy, the prerequisites for developing these strategies, the steps for implementing them, etc. Business leaders can add a visual interest to their text about the advantages of R&D for businesses, methods for allocating resources to maximize R&D outcomes, etc. Researchers can also reinforce their message about common hurdles in R&D and strategies to address them, emerging trends and technologies in R&D, etc.