Marketing managers can facilitate the absorption of text about the benefits of market research for businesses. Educators can make the most of this icon set to reinforce their message about the steps of the research process, qualitative vs. quantitative research, and more. Researchers can complement text about the tools and methodologies for conducting research, literature review techniques, etc. You can also augment the meaning of content regarding the different ethical principles of research, the issues related to ethical concerns in research, etc.